Question 1

What exactly is digital marketing?

Accepted Answer

Digital marketing is the practice of promoting your business across online channels — search engines, social media, email, content, and paid advertising — to attract, engage, and convert customers. We coordinate those channels so they work together instead of competing for budget.

Question 2

How is digital marketing different from traditional marketing?

Accepted Answer

Traditional marketing (print, radio, billboards) broadcasts to a wide audience with limited tracking. Digital marketing targets specific buyers, measures every interaction, and lets us optimize spend in real time based on what's actually producing revenue.

Question 3

How long before I see results?

Accepted Answer

Paid channels can produce leads within the first 2–4 weeks. Organic channels like SEO and content typically begin compounding at 3–6 months. We share a 90-day roadmap so you know exactly what to expect in each phase.

Question 4

Do I need to be on every channel?

Accepted Answer

No. We start where your buyers already are and where the unit economics work. Spreading thin across every platform is the fastest way to waste budget — focus produces results.

Question 5

How do you measure success?

Accepted Answer

Leads, qualified opportunities, customers, and revenue — not impressions or follower counts. Every monthly report ties activity to business outcomes.

Question 6

What is SEO and why does it matter?

Accepted Answer

SEO (Search Engine Optimization) is the process of improving your site so it ranks higher in Google and other search engines for the terms your customers actually search. It matters because organic search is the largest, lowest-cost source of high-intent traffic for most businesses.

Question 7

How long does SEO take to work?

Accepted Answer

Most businesses see meaningful movement in 3–6 months and substantial growth in 6–12 months. Competitive industries take longer, but the traffic compounds — every month of work adds to the next.

Question 8

What's the difference between SEO and PPC?

Accepted Answer

PPC buys placement at the top of search results for as long as you pay. SEO earns placement through authority and relevance, and that placement keeps producing traffic after the work is done. Most businesses benefit from running both.

Question 9

Can you guarantee #1 rankings?

Accepted Answer

No legitimate agency can. Google's algorithm has hundreds of signals and changes constantly. We guarantee the strategy, execution, and reporting — and our clients consistently rank on page one for the terms that matter.

Question 10

Do you handle local SEO and Google Business Profile?

Accepted Answer

Yes. Local SEO, GBP optimization, citation building, and review management are included for any business that serves a geographic area.

Question 11

Will SEO work for my industry?

Accepted Answer

If your customers search online — and almost every customer does — SEO works. We tailor the strategy to the competitive landscape and search intent of your specific market.

Question 12

What is PPC advertising?

Accepted Answer

PPC (Pay-Per-Click) is a model where you only pay when someone clicks your ad. Google Ads, Bing Ads, and most social ad platforms use PPC. Done well, it's the fastest way to put your business in front of buyers who are actively searching.

Question 13

How much should I spend on ads?

Accepted Answer

It depends on your market, competition, and customer lifetime value. We typically recommend starting with a budget large enough to gather statistically meaningful data within 30 days, then scaling what works.

Question 14

Is the ad spend included in your management fee?

Accepted Answer

No. Our management fee covers strategy, campaign build, landing pages, and ongoing optimization. Your advertising spend is billed directly by Google or the ad platform, so you have full transparency and control.

Question 15

How quickly will I see leads?

Accepted Answer

Most campaigns begin generating clicks within hours of launch and qualified leads within the first 1–2 weeks. The first 30–60 days are spent gathering data and optimizing toward your best-converting audiences.

Question 16

What happens if I stop running ads?

Accepted Answer

Traffic stops the moment you pause the campaign. That's why we recommend pairing PPC with SEO and content — paid drives immediate results while organic builds a long-term asset.

Question 17

Do you build the landing pages?

Accepted Answer

Yes. Sending paid traffic to a generic homepage is the #1 reason campaigns fail. Every campaign includes purpose-built landing pages engineered to convert.

Question 18

What's the difference between a website and a web application?

Accepted Answer

A website primarily presents information. A web application lets users do something — log in, submit data, run workflows, interact with other users. Customer portals, dashboards, booking systems, and SaaS products are all web applications.

Question 19

How long does it take to build a web app?

Accepted Answer

A focused MVP typically takes 8–14 weeks. Larger platforms with complex integrations can run 4–6 months or more. We scope in phases so you have working software in production as early as possible.

Question 20

What technologies do you use?

Accepted Answer

We use modern, well-supported stacks — React, TypeScript, Node, and managed cloud infrastructure — chosen for performance, security, and long-term maintainability. We avoid niche frameworks that lock you into us.

Question 21

Do I own the code?

Accepted Answer

Yes, completely. You own the codebase, the repositories, the infrastructure, and all associated assets. We're a partner, not a hostage situation.

Question 22

Do you provide ongoing support after launch?

Accepted Answer

Yes. Every build includes a transition plan and ongoing maintenance options — security updates, performance monitoring, and continuous improvement as your business evolves.

Question 23

Can you integrate with our existing tools and systems?

Accepted Answer

Yes. We integrate with CRMs, ERPs, payment processors, marketing platforms, and custom internal systems via APIs and webhooks.

Question 24

Should I build native or cross-platform?

Accepted Answer

Native (Swift for iOS, Kotlin for Android) gives the best performance and access to platform features. Cross-platform (React Native, Flutter) gets you to market faster on both platforms with one codebase. We recommend based on your performance needs, budget, and roadmap.

Question 25

How much does a mobile app cost?

Accepted Answer

Simple apps typically start around $25–50k. Mid-complexity apps with backends, auth, and payments run $60–150k. Enterprise apps with custom integrations can exceed that. We give a fixed-scope estimate after a discovery session.

Question 26

How long does it take to launch?

Accepted Answer

Most apps go from kickoff to App Store and Play Store launch in 12–20 weeks. We release early internal builds within the first 30 days so you can see and test progress continuously.

Question 27

Do you handle the App Store and Google Play submissions?

Accepted Answer

Yes. We manage store listings, screenshots, review responses, and the full approval process. We also handle App Store Optimization (ASO) so your app gets discovered.

Question 28

What about updates and maintenance after launch?

Accepted Answer

Mobile apps require ongoing maintenance — OS updates, device compatibility, security patches, and feature releases. We offer monthly maintenance plans so your app stays healthy and relevant.

Question 29

Will my app work offline?

Accepted Answer

Where it makes sense, yes. We design data and sync strategies so users can continue working in low or no connectivity and the app reconciles cleanly when back online.

One agency. Every digital property solution.

Digital Marketing

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PPC Services

Web Application Development

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